Categories: TRAINING AND EXERCISE
PER 344 Social Media Tools and Techniques
This course is designed to provide participants with the knowledge and skills to use social media tools and techniques for intermediate-level messaging, strategy, and increased situational awareness. This course builds upon the existing PER-304 Social Media for Natural Disaster Response and Recovery course by providing more participants with more in-depth training in the use of strategy, tools, and messaging techniques in the use of social media. It goes beyond the implementation of the most popular tools and strategies and helps social media managers expand their organization's social media presence in various platforms to different audiences, in partnership with other agencies and organizations. This course will also give participants a better understanding of data mining and crowdsourcing techniques through practical activities and discuss potential uses for data visualization and mobile apps. Participants will participate in group discussion and activities throughout the course that reinforces the use of social media tools for disaster management. In these activities, participants will apply their knowledge of the presented materials to build-up to the final facilitator-led comprehensive activity.
- Describe and evaluate the value of using various types of social media tools
- Create a social media strategy integrating tools, techniques, and best practices
- Use data mining and crowdsourcing techniques for information gathering
- Use crisis mapping and mobile apps in disaster management
- Apply social media tools and techniques in a comprehensive activity while implementing rumor-dispelling techniques.
Pre-Requisite: PER-304 Social Media for Disaster Response and Recovery, or equivalent operational knowledge of Facebook, Twitter, and Instagram.
Class will be held from 8:00 a.m. to 5:00 p.m. at the Quality Inn, Room F, 1030 E Interstate Ave, Bismarck, ND. A block of rooms has been reserved at the Comfort Suites, 929 Gateway Ave., Bismarck. Please call 701-223-4009 and ask for the "DES Social Media Tools" block. Participants are responsible to make and pay for hotel accommodations. Appropriate participants may be eligible for partial reimbursement of travel expenses, such as hotel and meal per diem at state rates. We do not cover mileage.